Matoshri Education Society's

Approved by: All India Council for Technical Education (AICTE), New Delhi. Directorate of Technical Education, Maharashtra.
Affiliated to: Savitribai Phule Pune University, Pune, Code:1121. (DTE Code: MB5122) Accrediated By NAAC

  • Matoshri Education Society's

    Matoshri College of Management &
    Research Centre, Eklahare, Nashik

    [DTE Code: MB5122] Accrediated By NAAC

Course Objective & Outcomes

Marketing Management

COURSE CODE 201

Course Objective

  1. To introduce the concept of Marketing Mix as a framework for Marketing Decision making.
  2. To emphasize the need, importance and process of Marketing Planning and Control.
  3. To sensitize the students to the dynamic nature of Marketing Function.

Course Outcomes

  1. Students will learn the concept of Marketing Mix as a framework for Marketing Decision making.
  2. Students will understand the need, importance and process of Marketing Planning and Control.
  3. Students will be briefed about the dynamic nature of Marketing Function.

Syllabus