Matoshri Education Society's

Approved by: All India Council for Technical Education (AICTE), New Delhi. Directorate of Technical Education, Maharashtra.
Affiliated to: Savitribai Phule Pune University, Pune, Code:1121. (DTE Code: MB5122) Accrediated By NAAC

  • Matoshri Education Society's

    Matoshri College of Management &
    Research Centre, Eklahare, Nashik

    [DTE Code: MB5122] Accrediated By NAAC

Course Objective & Outcomes

Basics of Marketing

COURSE CODE 106

Course Objective

  1. To introduce marketing as a business function and a philosophy.
  2. To emphasize importance of understanding external environment in marketing decision making.
  3. To expose students to a systematic frame work of marketing &implementations and to highlight need for different marketing approaches for services, goods, and for household consumers, organizational bu

Course Outcomes

  1. Students will understand marketing as a business function and a philosophy.
  2. Students will recognize importance of understanding external environment in marketing decision making.
  3. Students will be exposed to a systematic frame work of marketing & implementations and will be highlighted with the need for different marketing approaches for services, goods, and for household consu

Syllabus